The Yin and Yang of User Viral Ads

In a Beet.tv interview Scott Donaton, editor in chief of Advertising Age, talks about how viral ad campaings require "careful thought and consideration". That goes for encouraging user generated ads as well. Nalts, in his Will Video For Food blog,
cajols Apple to reward Happy Slip for her clever Mac ad parody.
The other day I stumbled upon the opposite, or Yin, to Happy Slip's Yang.
First the Yang, more than any company can hope for in a viral ad ...

and the Yin, a company's worst nightmare for a viral ad ...

Ok, the genders are crossed in this Yin/Yang comparison, so maybe "Beauty and the Beast" is a more apt description of this pair?

This entry was posted by tlapse, on Monday, January 22, 2007. You can leave your response.